Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

Continue reading →

Creative economics as a way to make money
A creative economy is a reality that has already come in developed countries and gradually comes in the rest. Anyone who wants to live sweetly in new conditions should fit…

Continue reading →

Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start…

Continue reading →

How the invisible hand of the market creates customers

There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and seems to be working on its own, as something independent. As a result, the market needs to obey, it is necessary to adapt to it, its opinion must be taken into account, it must be guided by its wishes.
The need to obey does not like businessmen who are accustomed to, that they all obey. Moreover, it is unpleasant to obey it is not clear what and to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, as if you do not, then you can fly out of it very easily, very quickly and forever.
The market is controlled by the invisible hand of the market and you must obey it. All movement in the market is 100% dependent on it. It actually determines the level of demand, the level of competitive prices, the characteristics of goods, the price, motivates buyers to buy. We can say that it is the invisible hand of the market that sets the trends in the market.
It’s better to be friends with the invisible hand of the market if you want your products or services to sell well. But is friendship possible between a businessman and the invisible hand of the market? Is it possible to shake the invisible hand of the market and enlist its support? It is possible, but only if owning noomarketing, because noomarketing makes the invisible hand of the market visible.
… the market is a structure based on the idea of ​​a product …
Moreover, through noomarketing, you can not only shake this hand, but also become a friend to it, with the result that noomarketing is the basis of a successful business. What is the market in terms of marketing? From the point of view of noomarketing, a market is a structure based on the idea of ​​a product, or the idea of ​​an individual, business, or the market itself.
For example, if a product is a car, then the idea of ​​a car may be at the heart of the market. If it is a mobile phone, then it may be based on the idea of ​​a mobile phone. Accordingly, in this case, the idea of ​​a particular product is the invisible hand of the market. This idea controls the market and, accordingly, all who are involved in it.
The invisible hand of the market always works solely in their own interests. She favors those initiatives that develop her and destroys those initiatives that do not allow her to develop. It determines the demand from consumers and motivates them to consume goods and services. Demand is equal to the number of people in whom the idea of ​​this product is embedded.
While the idea is not embedded in a person, it is impossible to sell him a product or service.
If the number of carriers of the idea is 99999 people, then the demand is exactly this value. No more, no less, and exactly 99999 units of goods needed by the market. If 100,000 units of goods are offered on the market, one will never be sold. If you want to sell more goods, then in this case it is necessary to introduce the idea into more people.
But to introduce the idea into more people is not enough, it is also necessary to organize effective interaction between marketing and sales in order to enhance the effect. As long as the idea is not embedded in a person, the invisible hand of the market cannot influence it and motivate it to purchase your product. While the idea is not embedded in a person, it is impossible to sell him a product or service.
The invisible hand of the market creates supply and allows you to make a profit from marketing. She motivates the carriers of this idea, who can produce relevant products for her, to be engaged in their production. It is for this reason that people create different businesses, and not because they want to make money, as they think at first glance.
The price can also be set by the invisible hand of the market.
Accordingly, in fact, we have two classes of carriers of this idea: consumers and producers. Consumers – those in whom the idea is implemented, but not yet developed. Producers are those in whom the idea is implemented and developed. For this reason, the effect is different. Anyone who has developed the idea of ​​this product can become its manufacturer.
The price can also be said to set the invisible hand of the market. More precisely, it determines the value of the goods for producers and consumers. Then, based on the feeling of this value, consumers determine what price they are willing to pay for the goods. Producers, in turn, determine at what price they are willing to sell the product.
Without the invisible hand of the market, a sense of value could not have been formed. Accordingly, it would be difficult to assign a price. For example, if there are 5,000 carriers of this idea as consumers, and the producers offered them 10,000 goods, their value decreases. This is felt by the consumer and as a result he is no longer willing to pay a high price for the goods.
… the invisible hand of the market is a very concrete structure …

What pay salary
Typically, topics are prompted by a “crowd under the windows” crowd of potential and permanent customers. When the wind conveys something to my ears that is shouted unanimously, I listen…

...

Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

...

Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government, and…

...