MOST TIME: HOW TO OPEN A BUSINESS AFTER SHORT AND DON’T BURN
The first and most important thing that future businessmen need to remember: it’s never too late to start.
Look at the story of Colonel Sanders, who, when he was 40, opened a gas station, where he treated clients to fried chicken. At the age of 60 he was already engaged only in a restaurant from which the KFC network had grown.
Or another example – Willie Blum. At 60, he opened his own company for the production of unusual ice cream Denali Flavors. Now it is one of the most popular brands in the United States. In 2017, the company released 30 million packs of its best-selling ice cream brand, and in 2018 acquired a third factory in Wisconsin to expand the business.
Some people think that starting a business is very simple. We are sure that it is worth starting, how they will inevitably succeed and earn a lot of money. Having taken the first step and faced with obstacles, such hyperoptimists abandon what they have begun.
The latter believe that business is difficult. They are sure that everything is bought, it is useless to try. And do not try to start. Even if they have an interesting and potentially profitable idea.
Another common mistake that business beginners make is maximalism. This is typical for the older generation. Starting a business, people take loans, sell an apartment and invest all their savings in the business. They rent an office, open an LLC – and find themselves without customers, but with huge debts … For many people older than forty-five – this is a real disaster.
It is important to start with a small investment. Attach a little bit and look at the result. If it is, invest some more. So the business will develop, and there are less chances to stay with nothing.
Finding motivation is the most important thing. If there is knowledge and skills, but no motivation, it is impossible to get up from the sofa. We need to find something that is worth working for.
Define the goal. It is important to understand why you need a business. What is the company’s goal? Decide what should happen after 1 year, after 2, 5 or 10 years.
Go to study. First you need to identify your pros and cons. Understand what skills are already there and what needs to be tightened up. Free courses can be found at Employment Centers. In addition, there are cheap online classes on the Internet. If you are ready to invest in education, look at business schools. There are specialized seminars on any topic, as well as MBA programs that give the skills needed by each manager and business owner.
Develop plan “B” and plan “B” in case plan “A” does not work.
Remember that surviving is not the strongest and not the most intelligent, but one who has adapted to change. The task is to catch the wave. Assess the changes taking place in the world, and act. Then, perhaps, despite his age, you will become the first and the best in the case you have chosen.
Pay attention to new technologies. Virtual and augmented reality, for example, have long ceased to be fiction from a distant future. These technologies are already used in schools. It will be easy for people with technical education to master them, and the prospects are the most bright.
Mind fitness is another IT business. This is an exercise machine for the mind. Everything that develops IQ, speed reading, memory … Courses, programs and applications in this area are selling well.
If you are not ready to conquer VR technology, there are easier ways to start a business. Pay attention to the SMM and social network administration. Of course, this also needs to be learned, but it will be possible to comprehend the basics within a month. And after – to seek customers and earn. It is easy to promote anything through social networks, if it is of good quality. Then you can find customers at least 40 years old, at least 70 years old.
To summarize: to open a business after 40 years is real. Of course, this will require effort, time and financial investments. But, if you want, you need to try. The main thing is to assess the risks and not be afraid of difficulties. And you can not worry about retirement.
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