Kinds of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he is needed. In general, a businessman is a person who can do everything himself, absolutely everything, therefore consulting is rarely needed. This is what makes him different from the common man. In principle, business is to some extent the ability to do what others cannot do.
A businessman can do many things at once, immediately, because he has done them before and has the necessary experience. Including he knows how to sell more. However, a businessman cannot do some business immediately and immediately, because he did not do them before and he needs to learn how to do them. A businessman will learn and do, there is no doubt.
A businessman is a businessman who can learn to do everything necessary for business success. However, there is a problem here and it consists in the fact that it is necessary to spend time on study. Sometimes you need to spend a lot of time. In this case, while you study, knowledge may become outdated and will have to learn anew, and so it can continue indefinitely.
This is where the question arises whether to spend time only on what you already know, and get the advice at the expense of the rest, or study everything yourself. Many businessmen prefer to turn to consultants, because it is more profitable than constantly learning. At the same time, there are different types of consulting and a businessman has to choose which one to use.
Especially often businessmen have to turn to marketing consultants.
Especially often businessmen have to turn to marketing consultants. In this case, one of the questions, the answer to which they want to receive is whether or not marketing is necessary for the business. In this regard, consulting in the field of marketing is different. This may be a consultancy on market research, the development of marketing plans and strategies, the creation of marketing services.
In fact, such types of consulting is only the transfer of information from a person or company more informed in this matter to a less informed person or company in this matter, which allows us to call this type of consulting “overtaking consulting”. Its essence is pumping the missing information of the one who is behind the others.
Catching up consulting is very useful and widely applied. It allows you to get the missing information and thereby increase the efficiency of companies. However, it has one significant disadvantage – it does not allow you to create a significant competitive advantage. On the contrary, this kind of consulting is a way to teach what others can do.
No matter how good overtaking consulting is, it has its limits.
In fact, this type of consulting even evens out the level of competitiveness in the market, and does not allow one to break away from competitors. Equal competitiveness of companies has a very bad effect on the market, because it helps to reduce the rate of profit on it. Reducing the rate of profit makes the market unattractive and uninteresting.
No matter how good the overtaking consulting is, it has its limits. Therefore, it is advisable to use other types of consulting. Until recently, it was thought that in the field of marketing, overtaking consulting was almost the only possible type of consulting. However, it has recently become apparent that there is another type of consulting – developmental.
The difference between developing consulting and catching up is that it allows you to create real competitiveness with the companies that use it. Overtaking consulting aligns the level of competitiveness, brings it closer to the level of the market leader. Developmental consulting on the contrary allows you to break away from competitors and become a leader.
Development consulting is an analogue of doping in sport.
Development consulting is a certain analogue of doping in sport, only doping is not for sport, but for business. Moreover, it is legal doping, which can be used without consequences. The more new knowledge is given in the process of developmental consulting, the more serious is the competitive advantage and the more significant separation from competitors.
Catching up consulting eliminates heterogeneity, developing – creates it. Development consulting is the highest aerobatics of consulting, though only if the rules are followed and especially the rules of marketing. Development consulting provides food for thought and acts as a stimulant that takes the company out of stagnation and stagnation.
Development consulting for a company is a kind of energy generator, you should not be afraid of it, but you should use it whenever there is a feeling that the company has become stagnant. Development consulting is useful for everyone. It can be used by companies with extensive experience in the market, and companies that have just entered the market.