How can you become a successful entrepreneur without higher education?
Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading
How to export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
What is the basic difference between West and East? The East is a place in general scarce, where everything is lacking. This forms a deficient mentality that determines consumer habits, the concept of business and life in general, and the same economy. Continue reading
Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it.
The answer to the question is known. Continue reading