economy of human
The core of the business as its basis
There is an opinion that any business is just the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is brief, concise, reflecting only the main points and every businessman can modify it at his own discretion and under his own market.
In fact, the “business engine” is simply an algorithm that the head of a businessman uses. The algorithm, which includes the scheme for which the business is conducted from start to finish. Continue reading
Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it.
The answer to the question is known. Continue reading
Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion dollars that were at stake, the war turned out to be protracted, nobody wanted to give in, because it was a very large amount even on a global scale.
The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what the war can affect and what results it may have. This will allow choosing the most effective marketing strategy for companies whose markets may affect the oil war.
We will understand what the oil war can turn for companies operating in the Russian market. Continue reading
