The most effective protection against competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best…

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Effective ways to promote business
Once your company was not there, but then it appeared and the promotion of the business began. Then, at the initial stage, when it was the hardest for you, no…

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How to sell a startup and get rich
You can sell an idea only if you translate it into a project or in other words - a startup. So a potential buyer will be able to get a…

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Modern analysis of market opportunities

If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
The logical question is how and where to develop and move better. Looking for development paths is the analysis of market opportunities. Continue reading

How the invisible hand of the market creates customers

There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and seems to be working on its own, as something independent. As a result, the market needs to obey, it is necessary to adapt to it, its opinion must be taken into account, it must be guided by its wishes.
The need to obey does not like businessmen who are accustomed to, that they all obey. Moreover, it is unpleasant to obey it is not clear what and to whom, because the market structure is very abstract. Continue reading

The best system of staff remuneration

In this article I want to talk about the best of my known wage systems. For many years I was an opponent of the salary system and advocated people being paid for piecework. Fixed pay affects staff like vodka on an alcoholic: always desirable and most destructive. The seller should receive interest, I considered, the production worker – on development, the rest – small salaries and large premiums. Today I have revised my views and am no longer a loyal supporter of these systems. I found myself another – fresher and more interesting. Continue reading

Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Creative economics as a way to make money
A creative economy is a reality that has already come in developed countries and gradually comes in the rest. Anyone who wants to live sweetly in new conditions should fit…

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