How to export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China…

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A powerful technique for studying competitors
Studying competitors is a vital necessity. There are a lot of sayings on this score: “I would have known a redemption, I would have lived in Sochi”, “I would have…

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How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but mankind coped…

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regular anesthesia

Modern prospects of small business

The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start of new business areas. The second niche is the help to the average, but more often big business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.
In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. Continue reading

Marketing in a falling market

The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government, and other similar disasters cause a decline in a particular country.
At the moment when this article is written, Russia is experiencing a downturn in the economy and a new flourishing of propaganda. In fact, right now nothing foreshadows the growth of financial indicators. We turned the whole world against us. Regardless of the reasons that drove our government and how justified it was, this is a fact. Continue reading

What pay salary

Typically, topics are prompted by a “crowd under the windows” crowd of potential and permanent customers. When the wind conveys something to my ears that is shouted unanimously, I listen carefully. If it is not imagined, it means that fate dictates me another topic for an article. After that, I think – and if I have an answer to the sounded? When there is, I simply state what I would have told about this issue at the seminar. Well, or a little more. Continue reading

The most effective protection against competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Proper start your own business
The proper start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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