Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government, and…

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How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but mankind coped…

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The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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under your nose

How can you become a successful entrepreneur without higher education?

Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading

As a businessman to leave the operating system and not to engage in micromanagement
The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951.…

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Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

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Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

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