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The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Effective development of the dealer network
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The most effective protection against competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing.
At the same time, since they have achieved great success, it means that they are quite experienced “fighters”. Our markets are very attractive for them, including due to the small experience of local companies, so sooner or later any company can fall under their attack. Local companies are mostly inexperienced in order to attack themselves.
In addition, local companies usually do not have enough resources to organize attacking marketing. For this reason, those who do not want to become a victim, do not want to lose their business, we must find opportunities to defend ourselves, and this must be done desperately and constantly. To avoid the shameful fate of being defeated can only be the case if you have a system to counter attacks.
As is known, a wedge is knocked by a wedge. It turns out that in order to effectively resist attacks, in order to organize the most effective protection against competitors, it is necessary to engage in high-quality marketing, because the attacks are implemented through marketing, and therefore it is also necessary to defend themselves through marketing.
In order not to become a victim of an aggressor, it is necessary to build a marketing system, which should at least include a monitoring subsystem, an analysis subsystem, a “ammunition” creation subsystem to repel attacks. If we talk about the types of protection, protection from competitors is the following options: anti-defense, passive, active and mixed.
Anti-protection from competitors – this type of protection is characterized by the complete absence of it. The lack of protection and allows you to call this type – anti-defense, because the lack of resistance is equivalent to the assistance of the attacking company. This type of protection is applied by most companies. The calculation with this approach is based on the fact that the given company will not attack, or that it will “carry over”.
An example of anti-defense is when a teacher chooses who to call to the blackboard, but at that time everyone is sitting with lowered eyes, pretending that there is no one. It can even be assumed that companies that use this approach have created individuals who have lingered at the school level. It is they who transfer school experience to business, and accordingly school protection from competitors is applied in this case.
Passive protection from competitors is characterized by the fact that potential victims are aware that they can be attacked. For this reason, they are preparing for attacks. To do this, they direct part of the resources to repel attacks. With this approach to the question, potential victims have to arm themselves to the teeth and have a powerful enough arsenal to repel any attacks, because you never know who will act as an aggressor.
In addition, such companies constantly have to live in fear, because you never know for sure when they might attack you. Although this is a more or less effective strategy, it requires a lot of resources, which makes it possible to recognize that it is not very effective. It’s always harder to defend than to attack, because you don’t know what to expect from the aggressor.
Active protection from competitors is characterized by the creation of conditions under which an attack becomes either unlikely or impossible or ineffective, which forces a potential aggressor to abandon his intentions. This defense strategy is that the potential of the attack of the aggressor is destroyed, or conditions are created under which the aggressor can get a decent rebuff, for example, through an alliance.
There is another way to repel the attacks of competitors – mixed protection against competitors
Among the tools that help implement such a strategy – the formation of public opinion through PR, intelligence, espionage, and the like. Active protection against competitors is the most effective protection against marketing attacks of aggressors and it is used by a  attack of the aggressorof the most successful companies, which helps them to survive.
There is another way to repel the attacks of competitors – mixed protection from competitors. There is a type of protection against marketing attacks, which involves the use of tools, both active protection and passive, as a result of which it is called – mixed protection from competitors. This type of protection with proper use of tools also shows sufficient effectiveness.

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