The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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BUSINESS IDEAS WITH MINIMUM INVESTMENTS IN THE GARAGE
Many have garages that they do not use and would like to organize a business there. In this article we will analyze business ideas with minimal investment in the garage,…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects if suitable conditions are put in…

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essence of noomarketing

Marketing as the cause of the global crisis

Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it.
The answer to the question is known. Continue reading

The most effective protection against competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing.
At the same time, since they have achieved great success, it means that they are quite experienced “fighters”. Continue reading

Effective way to improve business

Improving business is a necessity due to the fact that everything is flowing and changing. Once the most profitable business was agriculture. Then the industry became the most profitable business. After the industry, information technologies became the most profitable business, but their profitability will soon fall.
Recently, a creative business began to emerge as a leader. The creation of a creative business is a creative economy, and the representatives of this business are a creative class. Continue reading

Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government, and…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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MOST TIME: HOW TO OPEN A BUSINESS AFTER SHORT AND DON'T BURN
The first and most important thing that future businessmen need to remember: it's never too late to start. Look at the story of Colonel Sanders, who, when he was 40,…

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