Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Creative economics as a way to make money
A creative economy is a reality that has already come in developed countries and gradually comes in the rest. Anyone who wants to live sweetly in new conditions should fit…

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Effective way to improve business

Improving business is a necessity due to the fact that everything is flowing and changing. Once the most profitable business was agriculture. Then the industry became the most profitable business. After the industry, information technologies became the most profitable business, but their profitability will soon fall.
Recently, a creative business began to emerge as a leader. The creation of a creative business is a creative economy, and the representatives of this business are a creative class. The greatest money is now earned by businesses associated with creativity. This is due to the fact that we have entered the post-industrial economy, the main product of which is creative.
At any time, the most successful was a quality business, and a quality business is simply impossible without marketing. In connection with the advent of a new type of business, a new type of marketing should appear, because the old type of marketing is not suitable for new realities. Obsolete marketing of previous versions is an objective process and is associated with the latest achievements in the field of science and technology.
A new type of marketing is noomarketing. Improving business is now implemented with its help. The transition to a new version of marketing is a logical strategy, if only because it is not worth expecting support for old versions of marketing, because collectors can invest in antiques. However, there are hardly any collectors of marketing versions.
Improving a business requires a small restart. To make the transition to the new version quick and painless, it is better to start preparing for a reboot as early as possible in order not to do it in a hurry. It is best to begin with a thorough understanding of what is the essence of noo-marketing, because not only marketing changes, but also its essence.
The essence of marketing noomarketing is different than classic marketing. Noomarketing is not just a new name, but new principles and that is why it opens up new opportunities. If earlier the essence of marketing was in the search and satisfaction of needs, then the essence of noomarketing is deeper and this is not a whim, but a vital necessity, because not only business and marketing are changing, the consumer is also changing.
Soon the most active and richest consumers, consumers of whom every marketer dreams, will no longer be the same as now. Now consumers enough to meet their needs and requirements, which lie on the surface. Consumers of the new type will have little satisfaction of the needs and requirements that lie on the surface.
Ideas are introduced into people, they first need, and then need
They will want to satisfy those needs that they feel, but are not yet aware. To satisfy such needs will be possible only through creativity, only through the creation of what is not yet. As you know, needs and requirements originate from ideas. Ideas are introduced into people, they first create a need, and then a need.
Noomarketing is based on this premise. The marketing of the previous version began with the needs and requirements, but the marketing starts with what creates the needs and requirements. Ideas themselves have little meaning, the main meaning is to embody them. Ideas are embodied through creativity. Creativity is the process of drawing, identifying and shaping ideas.
The idea penetrates a person, but initially he does not realize it, but only feels it. Accordingly, he needs to realize it. Creativity is the process of transferring ideas from the unconscious to the conscious state. Transforming an idea from an unconscious state into a conscious state is not always an easy process. For its designation there is even such a phrase as “creative torment”.
These torments are precisely due to the fact that in order to find the right words to identify an idea, you need to sweat. Picking words to express an idea is somewhat similar to picking a password. You know that there is a password and you know that sooner or later you will shave it, but you don’t know when it will happen. Perhaps everything will turn out at the first combination, but it may be necessary to select tens and hundreds of these combinations before the password to the idea is chosen and it opens to consciousness.
Works on the selection of a password that opens up the idea to consciousness are always rewarded. After this has happened, after the password has been chosen, the person who picked it up is experiencing strong pleasure. One of the reasons for creating is precisely the desire to experience this pleasure. Creatives in general and the creative class in particular are engaged in the selection of this password. But consumers are not a loser.

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