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The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start…

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Creative economics as a way to make money

A creative economy is a reality that has already come in developed countries and gradually comes in the rest. Anyone who wants to live sweetly in new conditions should fit into this economy, become its part, become a creative class. Whoever does not want to live sweet, in principle, can live in the old way, can live as he used to do.
Life will not be as sweet and interesting as it could be, but it will be. There is no reason to doubt it, because now peasants and farmers somehow get along with workers and employees, industrialists somehow get along with representatives of the information sector. Similarly, representatives of the creative class and all the rest will get along.
Everyone determines for himself how to live and what to do. However, we must understand that the creative class will live best of all, and everything else will be the infrastructure for it. It is not possible to stop the development of a creative economy, because many stakeholders have a real demand for its creation and development.
The concept of a creative economy
A creative economy is an economy of ideas, an economy where the main, most valuable and most expensive product is ideas. In such an economy, you can earn a lot of money only on ideas. The absence of new qualitative ideas is the main cause of the global crisis. All advanced businessmen know about it and they want to solve this problem.
Creative economy is characteristic of developed countries. It is there that mainly representatives of the creative class are concentrated. In general, the essence of creative economics is that the only product that represents value is creative or, in other words, a new idea. For example, a new Apple iPhone model or a new Samsung Galaxy model.
Nobody needs the old one in a creative economy; in such an economy, everyone needs only innovation and people are willing to pay for innovation only, and pay well. Innovation in the creative economy is a shortage, and where there is a shortage, there are high prices. Representatives of the creative economy – this is the creative class that creates new ideas.
Representatives of the creative economy are all those who know how to create creative products and most importantly promote them. All the others are the infrastructure of this economy, which does not make a profit, like any other infrastructure. She certainly needed, but does not give profit. It is necessary for the creative class, which is ready to unfasten money for its maintenance.
In a creative economy, at the expense of the creative class, all the others live, being on its content. A creative economy is a reality that has come, and the situation described accordingly will be characteristic not for the distant future, it is already in many markets now. Most markets already have owners who carefully guard them.
Very many companies live off of luck, due to attacks on foreign markets. In other words, business for enterprises that are not representatives of the creative class, turned into a hunt with an uncertain result rather than a business. If the hunt is successful, then the company receives some income, and if unsuccessful, it remains without money.
Trying to divert foreign customers from foreign markets is not the only way to make money. You can go the other way. It is to enter into symbiosis with the creative class. In other words, you need to find a representative of the creative class and provide him with your enterprise in the form of an infrastructure for creating creative products.
… a creative person needs businessmen from other formations
The essence of such a symbiosis is that the main asset of a creative business is a collection of people with an embedded idea, which is being promoted by a creative person. But in order to translate this idea, we need specific goods and services. In other words, a creative person needs businessmen from other formations who produce goods and services.
Within the framework of the creative economy, the market is managed by a creative person, not a producer of goods or services, and accordingly he can dictate terms. Accordingly, the task of businessmen of other formations is to organize their business so that it meets the requirements of the creative person. When this condition is met, there is a good chance of symbiosis.
Symbiosis is beneficial to both parties. The symbiosis of creatives is beneficial in that they do not have to create and maintain infrastructure for organizing the production of goods or the provision of services for their markets. For industrialists and representatives of other economic formations, the symbiosis is beneficial in that they receive guaranteed sales of their goods and services.

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