Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Formula powerful and effective business
A business formula is a way to make money. There are a lot of options to make money now. Each of them requires a different amount of investment, gives a…

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How to find sources of profit
The main sources of profit change after the change in the economic level. We are currently moving from the fourth economic level to the fifth. Accordingly, very soon only businesses…

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primary sector

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
What is the basic difference between West and East? The East is a place in general scarce, where everything is lacking. This forms a deficient mentality that determines consumer habits, the concept of business and life in general, and the same economy. Continue reading

The most effective protection against competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing.
At the same time, since they have achieved great success, it means that they are quite experienced “fighters”. Continue reading

How to find sources of profit

The main sources of profit change after the change in the economic level. We are currently moving from the fourth economic level to the fifth. Accordingly, very soon only businesses that are engaged in the creation of goods and the provision of services of the fifth economic level can have a good profit.
The levels of the economy are called sectors. Currently, there are 5 sectors: primary, secondary, tertiary, quaternary, fivefold. At different times, each of these sectors was the “locomotive of the economy” and gave wealth and power to the owner of the respective assets, acted as a source of profit, power and recognition. Continue reading

The best system of staff remuneration
In this article I want to talk about the best of my known wage systems. For many years I was an opponent of the salary system and advocated people being…

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As a businessman to leave the operating system and not to engage in micromanagement
The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951.…

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A powerful technique for studying competitors
Studying competitors is a vital necessity. There are a lot of sayings on this score: “I would have known a redemption, I would have lived in Sochi”, “I would have…

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