An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but mankind coped with these problems. There are enough goods, enough services, shops where everything can be bought, in general, there is enough, but there are not enough consumers for all this and this is the main problem of our time.
The most interesting thing is that people have enough money. If not available, you can always get enough affordable credit. It turns out that the problem lies in people. This problem consists in the fact that people do not consume goods in the quantity necessary for a business. Since they do not do this, it means that something prevents them from doing it, they lack something. Continue reading