How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government, and…

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Effective way to improve business
Improving business is a necessity due to the fact that everything is flowing and changing. Once the most profitable business was agriculture. Then the industry became the most profitable business.…

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consumers buy goods

How can you become a successful entrepreneur without higher education?

Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading

Internal marketing from professionals

A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the truth of life. By itself, he will never think about how to do well to others. This is how a person works, that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.
There are many ways to motivate employees to work for a business. The most popular way is money. It is believed that the more you pay, the higher the loyalty and desire to work for you. Continue reading

How to build an effective business

An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but mankind coped with these problems. There are enough goods, enough services, shops where everything can be bought, in general, there is enough, but there are not enough consumers for all this and this is the main problem of our time.
The most interesting thing is that people have enough money. If not available, you can always get enough affordable credit. It turns out that the problem lies in people. This problem consists in the fact that people do not consume goods in the quantity necessary for a business. Since they do not do this, it means that something prevents them from doing it, they lack something. Continue reading

Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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How can you become a successful entrepreneur without higher education?
Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what…

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The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does…

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