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Effective development of the dealer network
Development of the dealer network is necessary because dealers help to sell. The more of them, the, as a rule, higher sales. Therefore, the development of a dealer network for a company that wants to have high sales is one of the top priorities. Networks themselves do not develop, they need to be engaged in, investing time, money and other resources, you need to constantly look for new dealers.
The search for new dealers is quite a difficult task, because there are nuances here. The problem is that dealers are of two types. Continue reading
Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
The logical question is how and where to develop and move better. Looking for development paths is the analysis of market opportunities. Continue reading
Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion dollars that were at stake, the war turned out to be protracted, nobody wanted to give in, because it was a very large amount even on a global scale.
The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what the war can affect and what results it may have. This will allow choosing the most effective marketing strategy for companies whose markets may affect the oil war.
We will understand what the oil war can turn for companies operating in the Russian market. Continue reading
