What pay salary
Typically, topics are prompted by a “crowd under the windows” crowd of potential and permanent customers. When the wind conveys something to my ears that is shouted unanimously, I listen…

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How to export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China…

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The easiest way to make money
The easiest way to make money quickly and a lot is to give people what they want but cannot buy. Of course, you have to work hard to determine what…

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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

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Improving the efficiency of business processes through digital transformation

How to improve business processes
It is widely known that digital transformation is not something that can be successfully achieved with one big global reorganization project, and a paperless office cannot occur in one day. Companies that make the transition in the form of managed steps, defining and prioritizing the digitization processes, get more effective results.
Today, most organizations successfully operate in a hybrid environment, creating a unique balance of digital and analog business processes. Therefore, before investing it is important to pay attention to which processes are the most critical, complex and time consuming. Many of these processes take place in the personnel and finance departments. Continue reading

How can you become a successful entrepreneur without higher education?

Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
What is the basic difference between West and East? The East is a place in general scarce, where everything is lacking. This forms a deficient mentality that determines consumer habits, the concept of business and life in general, and the same economy. Continue reading

The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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Where guaranteed to take a lot of money
One of the questions that a person often asks himself is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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A powerful technique for studying competitors
Studying competitors is a vital necessity. There are a lot of sayings on this score: “I would have known a redemption, I would have lived in Sochi”, “I would have…

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