Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start…

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Effective ways to promote business
Once your company was not there, but then it appeared and the promotion of the business began. Then, at the initial stage, when it was the hardest for you, no…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Improving the efficiency of business processes through digital transformation

How to improve business processes
It is widely known that digital transformation is not something that can be successfully achieved with one big global reorganization project, and a paperless office cannot occur in one day. Companies that make the transition in the form of managed steps, defining and prioritizing the digitization processes, get more effective results.
Today, most organizations successfully operate in a hybrid environment, creating a unique balance of digital and analog business processes. Therefore, before investing it is important to pay attention to which processes are the most critical, complex and time consuming. Many of these processes take place in the personnel and finance departments. Continue reading

How can you become a successful entrepreneur without higher education?

Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
What is the basic difference between West and East? The East is a place in general scarce, where everything is lacking. This forms a deficient mentality that determines consumer habits, the concept of business and life in general, and the same economy. Continue reading

BUSINESS IDEAS WITH MINIMUM INVESTMENTS IN THE GARAGE
Many have garages that they do not use and would like to organize a business there. In this article we will analyze business ideas with minimal investment in the garage,…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects if suitable conditions are put in…

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