Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

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Creative method of generating ideas
A good idea is highly appreciated, but the problem is that it is difficult to obtain. There is a creative method for generating ideas that allows you to put their…

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Improving the efficiency of business processes through digital transformation

How to improve business processes
It is widely known that digital transformation is not something that can be successfully achieved with one big global reorganization project, and a paperless office cannot occur in one day. Companies that make the transition in the form of managed steps, defining and prioritizing the digitization processes, get more effective results.
Today, most organizations successfully operate in a hybrid environment, creating a unique balance of digital and analog business processes. Therefore, before investing it is important to pay attention to which processes are the most critical, complex and time consuming. Many of these processes take place in the personnel and finance departments. Continue reading

How can you become a successful entrepreneur without higher education?

Steve Jobs, Bill Gates, Richard Branson, all these successful entrepreneurs do not have higher education, some of them tried to learn, but halfway through understood that this was not what they wanted and started their own business. Here it is necessary to take into account the times in which the above-mentioned people grew up, and that then, in fact, there were much more opportunities. In general, higher education is a rather important component in the development of any person, but today it is possible to become a successful entrepreneur without a diploma from a university. In the world, including in Russia, there are a large number of courses that will help you open your first business, teach you how to work with staff, and tell you about the basics of marketing. Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
What is the basic difference between West and East? The East is a place in general scarce, where everything is lacking. This forms a deficient mentality that determines consumer habits, the concept of business and life in general, and the same economy. Continue reading

Best Small Business Development Strategy
The most successful strategy for the development of small business is a bet on marketing. According to statistics, it is precisely those small enterprises that made a bet on him…

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Kinds of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he is needed. In general, a businessman is a person who can do everything himself, absolutely everything, therefore…

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Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

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