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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it.
The answer to the question is known. Continue reading
The most effective protection against competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing.
At the same time, since they have achieved great success, it means that they are quite experienced “fighters”. Continue reading
Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but, as a rule, because the market is saturated and cannot absorb more goods or services.
The logical question is how and where to develop and move better. Looking for development paths is the analysis of market opportunities. Continue reading
