Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Improving the efficiency of business processes through digital transformation
How to improve business processes It is widely known that digital transformation is not something that can be successfully achieved with one big global reorganization project, and a paperless office…

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How to start a profitable business
To start a profitable business in modern conditions you need to know some important points. The bottom line is that times have changed and now the business does not start…

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As a businessman to leave the operating system and not to engage in micromanagement
The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951.…

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The best system of staff remuneration
In this article I want to talk about the best of my known wage systems. For many years I was an opponent of the salary system and advocated people being…

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Internal marketing from professionals

A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the truth of life. By itself, he will never think about how to do well to others. This is how a person works, that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.
There are many ways to motivate employees to work for a business. The most popular way is money. It is believed that the more you pay, the higher the loyalty and desire to work for you. Continue reading

The most effective protection against competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing.
At the same time, since they have achieved great success, it means that they are quite experienced “fighters”. Continue reading

Professional business optimization

Optimization of business allows you to customize it so that it brings the maximum money, responds well to the ideas and actions of a businessman and can learn the maximum of its energy. A businessman is a person who differs from an ordinary person by a very high level of internal energy. To assimilate all of its business should be as optimal as possible.
It should be noted that the energy of a businessman is a very valuable substance. It is more precious than gold, platinum and diamonds combined. Its high value is associated with rarity. Continue reading

The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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How to sell a startup and get rich
You can sell an idea only if you translate it into a project or in other words - a startup. So a potential buyer will be able to get a…

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Effective development of the dealer network
Development of the dealer network is necessary because dealers help to sell. The more of them, the, as a rule, higher sales. Therefore, the development of a dealer network for…

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